Immensity
Baseline
Before Decisions Drift
Your Ops Baseline: Because you can't fix what you can't see
Once decisions start shaping how the business runs — who to hire, what to delegate, what to automate — not knowing how work actually functions becomes a liability.
If you keep thinking, “It’ll be faster if I just do it myself,” you’re already paying for an invisible system.
Taking time to establish reality isn’t delay. It’s responsible leadership once complexity is real.
Baseline is a short, fixed-scope engagement designed for moments when decisions carry real cost — and guessing is no longer acceptable.
This is where responsible change begins.
Book Baseline
What Basline Is
Baseline is your operational starting point.
It helps leadership teams see how work actually functions inside their business.
Not how it’s meant to work.
Not how it’s described in documents.
But how it really works day to day.
System, not the people.
Patterns, not performance.
Reality, not reassurance.
This is not a change program.
It functions like an operational audit: visibility, traceability, and a reference point to justify, pause, or sequence decisions.
Once decisions matter, shared reality has to be established — not assumed.
When baseline is the right starting point
Baseline is a strong fit when a business is the following.
Revenue-generating, with real delivery underway
Held together by experience, memory, and informal coordination
Feeling friction from rework, handoffs, or decision drag
Busy, but unclear where effort actually goes
Approaching growth, systems, or structural change with caution
Facing decisions that will lock in cost, complexity, or people
You may notice some common language patterns in the team.
“It works, but it’s messy.”
“Everything lives in people’s heads.”
“I don’t want to break what’s working.”
And you will often find yourself repeating the same patterns.
You keep thinking: ‘It’ll be faster if I just do it myself.
You avoid hiring because onboarding feels impossible.
Handoffs break unless a specific person is involved.
You don’t take proper leave because ‘everything will stall’.
You’ve tried tools, but the real work still lives in chat and memory.
If this is familiar, you’re already operating on assumptions.
Baseline is how those assumptions become visible - and owned collectively.
Start With Baseline
WHEN BASELINE IS NOT THE RIGHT FIT
Baseline is not designed for the following businesses.
Solo Operators
Pre-revenue or idea-stage businesses
Teams in active crisis or restructuring
Organisations seeking immediate implementation or automation
If you want reassurance more than clarity, this will feel confronting.
A short spike of discomfort is normal. It passes. Avoiding it is what keeps the duct tape in place. Avoiding this discomfort is what keeps founders stuck in constant low-grade anxiety instead.
Baseline doesn’t remove responsibility — it removes the need to personally compensate for an invisible system.
What Baseline gives your business
When you have a grounded ‘what matters next’ reference point.
A clear view of how work actually moves
Visibility into where effort, decisions, dependencies concentrate
Identified points of fragility, duplication, hidden risk
A shared current-state picture leadership can reference without debate
What truly matters in the near term
What the business needs to focus on next
What is explicitly not a priority right now
It becomes easier to say no, because decisions have visible constraints.
What you can do immediately after baseline
Hire (or not hire) with confidence, because onboarding load is visible
Choose one tool/process change that sticks — and park the rest deliberately
Explain decisions to your team without re-litigating every week
Reduce founder bottlenecks by naming where work depends on specific people
Stop “busy work” by seeing where effort leaks and rework loops
Fewer reversals, fewer second guesses, fewer ‘we need to revisit this’ moments
Once Baseline is complete, the pressure doesn’t disappear — but it moves.
Instead of holding the system together through memory, effort, and personal oversight, leaders now have a shared view of how work actually runs. Decisions stop living in people’s heads and start living in the system.
Urgency becomes more targeted. Rather than reacting everywhere, teams can see where action will actually reduce load — and where it won’t. This makes it easier to move deliberately, without opening multiple fronts or second-guessing every call.
Most importantly, decisions begin to stick. When trade-offs are visible and constraints are named, choices don’t need to be re-litigated under pressure. Baseline increases the half-life of decisions — fewer reversals, fewer second guesses, fewer “we need to revisit this” moments.
This isn’t about moving faster for the sake of it.
It’s about moving with less noise, less personal burden, and more confidence that effort is landing where it should.
Start With Baseline
Your commitment
What we need from you.
Nominate a small core team (we’ll tell you who; you don’t have to guess).
30 minutes per person, async.
Two focused working sessions.
Provide access to whatever is already true (tools, docs, chats). No prep.
Most founders are already uncomfortable — they’re just used to carrying it.
When you finally get a view into how the system really works, it can feel uncomfortable for a moment. That’s normal.
We then get to work on actionable artifacts you can use and evolve.
Extract patterns, map flow, surface bottlenecks and dependency points.
We provide a current state map.
We co-develop a future framing.
Practical Details
The nitty gritty.
Duration 2 weeks.
Fixed scope.
Team input minimal.
No surprises.
Pricing
Pricing is based on business size.
Participation is based on how work actually happens.
We don’t run Baseline with leadership-only input.
Baseline — Micro
Size / Headcount
1–3 people
A$4,500 + GST
Baseline — Standard
Size / Headcount
4–15 people
A$6,500 + GST
Baseline — Extended
Size / Headcount
16–30 people
A$8,500 + GST
What happens after Baseline?
Some teams use Baseline as a standalone reset.
Others use it as the foundation for shaping what comes next.
We are happy to discuss options to extend our relationship with you.
Nothing is assumed.
Nothing is bundled.
You decide.
Book an Intro Call
